Detroit Denim’s Handcrafted Jeans Are Built to Last a Lifetime

first_imgJeanswear brand Detroit Denim is a true rara avis — a denim and jeans company that is produced entirely in the Midwest from made-in-America fabric. The company was officially incorporated in 2010, but founder Eric Yelsma was cultivating his brainchild for several years prior to taking a leap of faith and officially launching Detroit Denim.The brand currently has a factory and flagship store in the Rivertown section of Motor City. Its high-quality raw denim jeans are made to last a lifetime and its onsite denim repair facility allows them to keep on going despite wear and tear. The pieces can be purchased directly in-store or online.Yelsma recently shared the story behind his company and explained what’s on deck for this coveted, locally made brand.What is Detroit Denim’s backgorund?I came from the corporate world and I worked in the chemical industry for 15 years, and then a great favor was done to me and I got let go. It didn’t feel like a favor at the time, but in retrospect, it allowed me to make the jump into making jeans. I wasn’t a very savvy fashion person by any stretch; I just knew that I wanted to make jeans and that I was kind of obsessive about it. It took me about a year to talk myself into starting the business because no one makes stuff in the U.S. anymore, particularly apparel and particularly in the Midwest and especially in Detroit. So it was almost absurd — I’m going to make apparel in Detroit. But there was an epiphany I had where, if I didn’t do that, I would regret it. And, if I tried it and it was a huge failure, I had this backup and I could always go back to this soulless corporate life.I cashed in some 401Ks (which you’re not supposed to do) and I started buying machines and figuring out how to sew. There’s heck of a lot that goes into making a pair of jeans versus a T-shirt or bag. I just put my nose to the grindstone, figured it out, and started making jeans.What sets Detroit Denim apart from other jeans brands (aside from the fact that they are made in Detroit)?One of the things is that we make our own stuff. There are a lot of brands out there that I respect very much and think are fantastic, and the vast majority of them don’t make their own stuff, so what I like is that we have an integrated supply chain. We design, pattern-make, cut, sew, finish, and fit all in one building. That allows us an extreme amount of control and gives us the ability to adapt and adjust and, hopefully, come up with what we think is a very nice pair of jeans.Who is your customer?I thought I knew my customer. I thought it was some 20-year-old to 40-year-old young urban professional with lots of disposable income, and I’m finding that I have a pretty broad demographic. We just launched women’s jeans because there was such a high demand for it, and it took us over three years to do that.And you have five fits for men?We’re very fit-centric. I personally feel that, if you are going to be spending this much on a pair of jeans, it had better be a fantastic pair, and one of the most important things is how they fit. We have five fits. It’s all the same style, but it’s really just a difference in fits. It goes from the slimmest cut to sort of a curvy cut for men, because you get a lot of athletic men that have slimmer waists but real big seats and muscular thighsTell us about the denim repair that you offer.We have a dedicated denim repair area with four machines that are just for denim repair. They are all industrial machines and we do complimentary lifetime repair for all of our jeans. We expect them to have them a long time, and I always joke that they are just starting to get good by the time you get that first hole. It’s not a reason to stop wearing them. Let us patch them up and keep going.What’s on tap for the future?In the vein and pursuit of sustainability, we are starting a separate line that we call Refashioned, where we take old-fashioned and thrift pieces and we redo them and bring them back to life. All of our jeans are raw denim, so the idea is that you put your own character and charm and wear into it. But if you get older pieces, they are pre-distressed, and what we’ll do is add to that in terms of patching and changes in the patterns. What started as a curiosity has turned into something very well-received. In essence, it turns and old beat-up jacket into a real statement piece or something that you would have for decades.The other thing is I want to grow the jeans line. Up until a while ago, I was a bit of a snob and I would only do selvedge denim, and I have a lot of people who don’t care for the stiffness of raw selvedge, so we are looking at other denim. We’ll always have our selvedge, but I’m trying to be less of a snob about jeans.What would you say is the No. 1 reason a guy should check out your line?It’s a really well-made pair of jeans that you are going to appreciate and hopefully wear for years. And I think the other thing is that it’s important that people know where their stuff comes from and know how it’s made and who is making it. I’m not trying to wave the social responsibility flag, but it’s a nice, rewarding thing to know more about the stuff that you consume. I always equate jeans and apparel to the food industry, and we’ve been McDonald’s-ized. You look at the fast fashion and you’re just basically being sold a bunch of $1 hamburgers — and, frankly, you are getting what you pay for. Raleigh Denim Workshop Makes Jeans with Artistry and Ingenuity in the U.S.A. 15 Best Subscription Boxes for Men Who Love Gifts All 21 Six Flags Parks in the U.S., Ranked 11 Best Gins for a Refreshing Gin and Tonic Editors’ Recommendations The Best Black Jeans to Have You Stepping Out in Style last_img read more

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Strong start in ratings for the real fall television season – football

by David Bauder, The Associated Press Posted Sep 15, 2015 1:46 pm MDT Last Updated Sep 15, 2015 at 8:00 pm MDT AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to RedditRedditShare to 電子郵件Email Strong start in ratings for the real fall television season – football San Francisco 49ers strong safety Antoine Bethea (41) sacks Minnesota Vikings quarterback Teddy Bridgewater (5) during the second half of an NFL football game in Santa Clara, Calif., Monday, Sept. 14, 2015. (AP Photo/Marcio Jose Sanchez) NEW YORK, N.Y. – Television’s fall season is already in full swing — the football season.Fresh entertainment programming doesn’t begin until next week, after the Emmy Awards. Football is so dominant now that 11 of the 20 most-watched prime-time programs last week were either games or shows about the games. The top non-football event in the rankings, CBS’ “60 Minutes,” is there in large measure because it comes directly after an NFL game.The Thursday night kickoff game to the NFL season, between Pittsburgh and New England, was seen by 27.4 million people. Only one other game — in 2010 between Minnesota and New Orleans — had more viewers in the 14 years that the NFL has done this season opening game.Similarly, the New York Giants-Dallas Cowboys game was seen by 26.8 million, second only to a 2012 Pittsburgh-Denver for the most-watched first Sunday night game in the 10 years NBC has been televising them, the Nielsen company said.In an oddly compelling competition on Sunday night, AMC’s “Fear the Walking Dead” narrowly beat ABC’s coverage of the annual “Miss America” pageant, 7.2 million to 7.1 million viewers.Thanks to the two prime-time NFL games, NBC trounced the competition with an average of 11.3 million viewers last week. CBS had 5.9 million viewers, ABC had 4.3 million, Univision had 2.4 million, Fox had 2.1 million, Telemundo had 1.4 million, ION Television had 1.1 million and the CW had 1.05 million.ESPN was the most popular cable network in prime time, averaging 3.69 million viewers last week. Fox News Channel had 1.7 million, USA had 1.62 million, the Disney Channel had 1.55 million and HGTV had 1.43 million.NBC’s “Nightly News” topped the evening newscasts with an average of 8.2 million viewers. ABC’s “World News” was second with 7.8 million and the “CBS Evening News” had 6.3 million viewers.For the week of Sept. 7-13, the top 10 shows, their networks and viewerships: NFL Football: Pittsburgh at New England, NBC, 27.4 million; NFL Football: N.Y. Giants at Dallas, NBC, 26.77 million; “NFL Pregame Show” (Thursday), NBC, 20.99 million; “NFL Pregame Show” (Sunday), NBC, 20.03 million; “Football Night in America” (Sunday, 7:57 p.m.), NBC, 14.89 million; “NFL Today Post-Game Show,” CBS, 14.31 million. “NFL Opening Kickoff Show,” NBC, 12.56 million; “60 Minutes,” CBS, 11.46 million; College Football: Ohio St. vs. Virginia Tech, ESPN, 10.59 million; “America’s Got Talent” (Tuesday), NBC, 10.53 million.___ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox is owned by 21st Century Fox. NBC and Telemundo are owned by Comcast Corp. ION Television is owned by ION Media Networks.___Online:http://www.nielsen.com read more

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